Critical Links for Content Creators and Smart Marketers
Understanding emotions to create better content
«We are entering an era of marketing that is much more ambiguous, subtle, and not nearly as heavy-handed as it has been in the past» says Kelsey Libert.
Even if the word “emotion” in digital marketing is quite abused, she lists some good points (with data support) that you should care about.
Marketers are no longer in charge of what people see. If you want to get people’s attention, contribute something worthy of consumers’ time and emotional investment.
» Research: The Emotions that Make Marketing Campaigns Go Viral
Understanding influence value
To be popular does not mean to be influent, remembers Danny Brown. How are brands working with influence, and does it still matter in marketing today? «If we, as marketers and brands, are looking to truly understand what drives actions in people — the definition of influencing someone — then...